Is your website no longer giving a good user experience to visitors? If yes, then you should take a look at your website. There might be few small or big issues here and there due to which your website has gone outdated. In that case, you must update your website otherwise the quality of user experience your site provides will continue to degrade.
But for a small or new business it is not possible to have the time, resources and manpower to deal with the technical aspects of website. Here Citiesagencies comes into picture. Citiesagencies is a well-known web development agency which is providing exceptional services to its clients. We have a team of experienced and skilled professionals who are experts in designing and maintaining the functionality of a website.
So if you are thinking to update your website then you can consider hiring Citiesagencies. You must be having many doubts in your mind. Let me clear all the doubts for you. Just bear with me till the end of this blog post.
Let’s dig right into it
Citiesagencies will update your website to give a better user experience
Below mentioned are ways by which our team at Citiesagencies will update your website
1. By updating the website elements
The first step towards website updation is updating the various elements of your website. First and foremost, it is important to find out whether there are any issues with the site, if yes then what are they. Hence, Citiesagencies will conduct a detailed audit of your website to check whether everything on your site is working properly or not. We will try our best to audit each page of your site.
Our team will be looking for issues like missing or low quality pictures, plugins or themes that need to be updated, outdated information of users, broken links and so on and so forth. Our team will be auditing your site to counter all small or big issues. While doing that we will also ensure that your content is properly organized. Don’t worry about losing the data as we will create a backup before starting the process of update.
2. By conducting A/B testing
Besides updating the website, it is equally important to determine the effectiveness of website. Citiesagencies check whether or not your website is effective by conducting A/B tests. In this test, two versions of a web page is created then the performance of both the versions are checked against each other. Two versions of a web page will help us to determine which page gets the most clicks. According to the result of the testss changes will be made in the pages of your website in order to improve the user experience of your site.
3. By researching your competitors
Before making any changes to your site, it is important to find out what your competitors are doing. What components of their websites are enhancing the clicks on their site? Citiesagencies will conduct a thorough research on your competitors to see what is trend among the audiences of your industry. Because you need to make changes that audience will like and accept. In order to do that, our team will be researching the competitors sites to check the elements that is drawing audience to their site. Then we will be comparing your site to others on various metrics. Whatever insight we get from the competitors research will be applied to your website.
4. By taking feedback from your audience
The best way to ensure that your audience accepts your site’s updates is by asking them directly. Our social media experts will conduct polls and surveys to find out what your audience does not like in your website. What are the changes that they would like you to make. We will also run email marketing campaigns to find out what the regular audience wants. Then according to the feedback received we would move forward to update your website.
5. By checking your Analytics
Besides checking the metrics of competitors website, Citiesagencies will check your site’s Analytics as well. Because it is crucial to know what’s working in your home. We will be tracking the most popular pages of your site, if there is any page with high bounce rate and the pages generating most engagement. Regular tracking of these Analytics will give us a clear picture of what should be added and what should be deleted from your website.
6. By updating your keywords
Websites updates goes beyond the technical update of a site. It also includes the marketing aspects as well. Like SEO is an important part of a marketing strategy of a website. And keywords are a crucial part of SEO. The right keywords will help your site to rank higher while the wrong ones will reduce your site ranking. Keyword strategy needs regular update. This is because the keywords trends changes over a period of time. Citiesagencies will accommodate your site according to the keyword trends. We will do keyword research regularly so that you stay up to date with the keywords which will indirectly help your site stay up to date.
It is very necessary to work on your website updates to give the best web services to your users. It is vital to make sure that everything stays updated and functions properly. By updating the technical as well as non-technical aspects of your website, you can make sure that your audience will get the best user experience. With the help of Citiesagencies you can ensure that.
Please get in touch with us if you have any doubts or queries related to this article.