Customer behaviour has changed over the long haul to adjust to the advancing technologies in the digital era. For example, the thick yellow pamphlets, which were well known not very far in the past, have been replaced with online directories with the coming of the World Wide Web. In today’s article, i will be talking about why your business needs a website.
Today, the number of people who utilize the internet to discover businesses has increased manifold and yellow pamphlets have almost been diminished to dust. As per Adaptive Marketing, in 2017, 97% of people looked online to find a nearby business close to them. Subsequently, if you want to grow your business by being before the right audience, you should be found online – suggesting you must have a site. This blog discusses the best 10 reasons why your business needs a site in 2021 regardless of the industry you are in.
Let’s jump right in
Reasons your Business Needs a Website
Here are some reasons why your business needs a website right now!
✅ Maximizes ROI
In this digital era, creating a website on free tools like WordPress does not cost you a lot, but provides you more bounce for your ounce. A search engine optimized website will always put it in front of thousands of potential customers without spending much. Especially for an e-commerce business, it is essential to have a well-optimized website. It will help you get exposure to a wider target audience enabling you to promote your products and services to a larger audience. The content that you put on the website influences the buying decisions and commercial transactions, regardless of the industry you are working in.
✅ Offers social proof
Business is driven by mostly what your customers have to say about your business and services. If your existing and previous customers rate your website on various e-commerce and social media platforms. And if they rate you 5 stars, then it will have a positive impact on your potential customers. This will influence their buying decisions. So, you should include customer testimonials on your website as people are looking for information about your services.
✅ Control the narrative
You can’t control what people have to say about you. But you can create a narrative surrounding your business and present it in front of the people. This will influence your brand perception. A website is definitely better than printing ads or brochures when it comes to help spreading the message, vision, and mission.
There are 5.6 billion searches on Google every day and 63,000 searches on any given day According to SEOTribunal. So you can imagine, a person looking for the exact service that you provide will not be able to get to you, because you don’t have a website. That prospect will then move to your competitor who has a great-looking search-optimized website.
✅ Fading social media reach
If you also think that having a social media is enough for your business, then you may re-think over this. Social media page surely promotes your services, enhances brand awareness, and helps in generating leads but it does not fulfil the objective of your business, to make a sale. People will scroll their Facebook newsfeed but they won’t make any purchase on that but they are checking out or gathering information of your products. Here, your website will rescue you out. Hence, many businesses have realised this fact and are now creating websites for their businesses.
✅ Showcase your offers
It cannot be denied that a website is the place of first interaction of target audience and brand. And how you position your brand is not totally in your hands. Besides offering your products or services, you can showcase various offers as well. You can also provide short video tutorials or downloadable PDF instructions. You can also showcase your awards, accomplishments, testimonials, and all the features that can alleviate your visitor’s pain points. This increase the time visitors spend on your website and perhaps influence their decision to contact you.
✅ Have more constructive conversations
Website provides you the platform to answer all basic questions your potential customer may have about your business. This is particularly true for B2B marketing agencies. When people visit your website, they look for answers to basic questions like what you do, your products/solutions, contact details, your location etc. Once they get satisfied with that information, they decide to either go for it or not. Make sure the information that you provide is short, concise, and simple since customer these days expect instant gratification.
✅ Website adds to company’s credibility
By investing in a professional website, you are showing that you are taking your business seriously. Not having a website can massively hamper your credibility because this is the era where almost 50 percent of smartphone users find a new company or brand while searching on their smartphones. In an online study, 75 percent of online users accepted to judge a company’s credibility based on its website’s design. You can improve your company’s credibility by creating an attractive and well-optimized website for your business. This will enhance the engagement and trust between customer and business.
By having a professionally designed, brand-differentiating website you can increase your sales, brand awareness, and overall just grow your business. It allows you to be in front of the right target audience with your brand’s story. The bottom line is that a website may cost you little pennies but provides huge returns over the long run.
If you are looking for professional website development services, you can consider hiring Citiesagencies which is a Digital marketing Agency in Delhi. They provide various services in addition to digital marketing services. Like website optimization, development, and website designing as well.
If you have any query related to their services, get in touch with Citiesagencies.