Baby Boomers: baby boomers born between 1944 and 1964. They are currently aged between 55-75 years
Gen X: Gen Xers were born between 1965 and 1979 and currently aged between 40 and54 years
Gen Y: Gen Y, or millennium, born Digital Marketing Agencies in Nottingham between 1980 and 1994. They are currently aged between 25 and39 years
Gen Z: Gen Z is the latest generation named and born between 1995 and 2015. They are currently aged between 4 and 24 years old
How Are New Generation Cohort Affect Digital Marketing?
You may have heard of some of the myths Gen Z flew on the spot. They do not check their email, they have the attention span of a mosquito and they killed every business that is not online. In fact, Gen Z cohort of consumers is one of the most difficult to target. You will only have a few seconds to convince consumers that Gen Z ads, blog posts or social media carousel worth their time.
The next time you come to plan your marketing strategy, do not be afraid. We have done a bit of research to uncover marketing to a new group of consumers.
In 2020, Gen Z is expected to account for 40% of all consumers on the planet. Some marketing experts even believe that Generation Z will be one of the most powerful consumer force in the market, pushing the purchasing decisions and changing norms. Gen Zs are usually seen as more realistic and independent. They know the secret to share more content time-sensitive and private.
Email Marketing For Generation Z
Before you decide on a digital channel for most marketing budgets to invest in, you must first understand how to best target Generation Z consumers.
According to a recent study, 58% of Gen Z check their email notifications every day. 23% said they check them more than once a day and just over 12% check their emails several times a week. The majority of this generation receive 20 emails or less per day and compared with other generations, this statistic is significantly less, means you have less noise to cut through.
What do they use email? Surprisingly, the majority of consumers Gen Z using email for personal communication, followed by work and school. Email marketing is still an effective way to engage with Gen Z and the number of email users will continue to increase as they get older and enter the workforce.
That point is that email marketing is still honored in many ways. Businesses are now using them as a layered platform, supporting their integrated digital marketing campaigns. Email marketing allows brands to personally communicate with consumers, adding to journey to build their relationship.
Successful Email Marketing Tactics Gen Z
User-generated content to encourage conversations and build relationships
Eye-catching graphics, images, GIF and video
Promotions, special offers and incentives
company updates, blog posts, news articles and resources
Favorite Social Media Platform Gen Z
the use of social media continues to grow at a fast rate. For Generation Z continues to flood the world of work, an application for users and brands that want to take advantage of it come into much sharper focus.
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85% of Gen Z of consumers said they use YouTube and 32% said they use it over other social platforms
69% of Gen Z consumers use every day Snapchat
Genz Z 72% of consumers use Instagram every day and 15% said they use it more than any other social media platforms
38% of Gen Z users of Facebook and instant messaging services
While the use of Facebook among cohorts of this generation decreased, the ‘death’ of Facebook in the media has been greatly exaggerated. Post-millennial generation using social Digital Marketing Company in Nottingham platforms of different layers with greater purpose and with specific intent, not a party-worthy social zombies.
Facebook Use Among Other Generations
Research shows that Facebook was once popular with the under 30s when it comes to real-time updates or organizing an event.