The emergence of Connected TV can be seen as a nuisance true market that provide digital alternative to traditional advertising mainstay. We attended a recent webinar with IAB UK which Digital Marketing Companies Nottingham allows us to look deeper into how brands are already finding success with the media, and what the future holds for this exciting new technology.
But First, What Connected TV?
Connected TV is the latest word flew around the video advertising industry. Although many people are not sure what it is or the amount of power to change the video ad for the brand. Connected TV (CTV) is simply a television that connects to the Internet.
Focus Let In Music!
We heard from James Cornish & Cassandra McDonald of VEVO, global music television network.
For anyone who does not know what is VEVO (..where have you been?!) .. just kidding! VEVO represents the content originally produced for TV, they aim to push the value of the promotion of the music video and encourage commercial access to music videos.
It is clear that we have seen the growth of music videos back to our living room screen. music television managed to move with the audience, Connected TV show TV music has now taken over the desktop when it comes to video content.
CTV Display Increase As More People Staying At Home
When lockdown hit, VEVO look more eyeballs in the house:
- Increased 30% in view of the UK CTV since March 16.
Growth of 34% in CTV views of R & B music videos, believe this is caused by nostalgia and social media.
With more children into school, outlook grows soundtrack, with tracks like Moana, Lion King etc ..
Brand Building On The TV Screen
So over the past months, we have seen a change in the behavior of the icons, the TV people’s habits and behavior viewed has changed. It is clear from research that people spend more time watching TV.
How brands can work with this trend?
TV is beginning to build brand salience, enables brands to scale (and fast), and also ensure they remain high quality.
Marketers need to adopt a content and audience-first planning strategies for their clients who are looking to use CTV – this is the best way to locate and isolate the combination of range and quality.
At a more tactical level, has the first content strategy addresses many of the challenges. For example, increasing data protection regulations, traffic fraud, and control over the content (..to name a few).
Having control drive brand’s ability to ensure quality while leveraging the power of the screen. Brands can also understand and manage their audience, targeting opportunities are great! By maximizing control and transparency, brands can ensure brand safety and suitability.
CTV develops, we do not want to go back to where we were pre-pandemic. This is an interesting media to provide Digital Marketing Company in Nottingham coverage and communication not only for the brand, but also the consumer. CTV will continue to grow, enabling organizations to encourage brand and move forward.