Inbound marketing is based on a strategy to introduce customers to your business …
… through content marketing, social media marketing, branding and SEO. The principle behind inbound is to Digital Marketing Companies in Bournemouth provide information about your prospects and customers are looking for online. It’s about delivering the right message, at the right time, to inform your prospects and move them through the buying process.
Four stages of marketing comes, as defined by the creators of HubSpot methodology, are:
Attracting visitors> Convert Leads> Close Customers> Fans Delight
Each stage entrance …
Strategies for Attractive stages:
Get found online using SEO – 93% of the online experience begins with the search engines. SEO is about optimizing your website and content to drive search engines to increase your rankings and so, traffic.
Create PPC retargeting ads – Website visitors Retargeted with display ads 70% more likely to convert. By understanding the prospect of pages you visit (and engage with), you get a greater knowledge of their interests in order to create ads that will bring them back into your business.
Creating value through blog – The best method for generating traffic and create more links to your site is to write a blog. articles blogs create value, credibility and is designed to attract your ideal target market. Businesses that blog generate 97% more links and traffic 77% more than their non-blogging competitors.
Read Also:- For successful online marketing what you need?
Driving traffic through social media – With more than 2 billion people worldwide use social media, at an average of 2-3 hours a day, it is a great way to strengthen the content, drive traffic and attract new customers to your website. With a variety of platforms available, and the different methods to engage with consumers in social media, continue to grow as a source for business acquisitions.
Other Leverage the audience – a simple concept that is too often underused, yet producing great results, is taking advantage of the spectators others who align with the interests of your target. Find and engage people and businesses that already have an audience you’re after, then take advantage of the relationship and the audience to build their own. This is not about using third party applications to steal inauthentically audience, or manipulate the audience that has been hard earned by others. Instead, it’s about presenting yourself in the minds of people who will actually be interested in what you offer, and allow them to decide.
Strategies to Convert stage
Landing page – Create a special landing page leading you pull activities. Create premium content overcome what your prospects are looking at this page and test what content Engages and repent.
Social Proof – 88% of people believe the reviews by other consumers as much as they trust recommendations Digital Marketing Company Bournemouth from the personal contacts. Using customer reviews as social proof can improve marketing effectiveness.