People say that you do not get a second chance to make a good first impression.
The problem is, when it comes Digital Marketing Companies in Bath to websites, you can not please everyone. A recent survey found that;
90% of people have left a website because a poorly designed
93% of people have left because the website does not load fast enough, and
93% of people have left a website because it does not display properly on their devices
Source: December 3, 2019, HubSpot.com
What you can do is squash their anxiety and reassure them that you are a trustworthy business.
We’ve summarized some hints that you can use to immediately improve your existing website.
professional website design
Whether you are just considering it, or if you already have a website for your business, you should make sure it is clear and well presented. Customers know if your site has not been designed professionally.
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Make it easy for the customer
large fonts, small fonts or too many different fonts do not make your site look good. Similarly, spelling and grammar errors can make the reader think you’re not a professional – you need to proofread the text you enter on your site. Keep it clean, simple and easy to read.
people who hold blue stars for rating
Use customer testimonials
Word of mouth is the key – most people believe fellow customers more than they believe the ‘experts’. Having a short excerpt from previous clients make new customers feel comfortable. However, do not fall into the trap of going on – nothing ostentatious.
Lack of information companies
Customers want to know the basics: email address, phone number, and street address or location. Many people like to use local suppliers, you can even upload a map, or a link to an online map to make sure your customers find you.
The website that is not updated regularly – or at all!
73% of Web users say that knowing the website is frequently updated with new information was a factor in their choice to visit. If you do not update your website regularly or have not been updated recently, your customers will see. regular updates to your site must be part of your SEO strategy, to help improve your search engine rankings.
Choose a color scheme and images that match the branding of your organization. Likewise, choose images that look professional – DIY photos on your web site probably will not make your customers think you are an expert. misplaced and color images can confuse your customers and disengage them from your site.
A website that is not intuitive to navigate
77% of Web users say they would not stay on a website that they find it difficult to navigate. Make sure that your website has a sitemap available. It is also a good idea to have a search field – often found at the top, or in the sidebar – so that users can quickly find what they are looking for.
Include a thorough FAQ page
Customers like having their questions answered quickly and in an easy manner, and has a FAQ section on your website can save valuable time by not having to answer ad hoc queries. Great for customers, good for you – everyone’s a winner.
Use trust logo
If your business has been accredited by a professional body, make sure your customers know about it, and post the logo on your website. Likewise, if you have a membership that is relevant. You also have to, do the same thing with the symbol of a safe purchase – all this makes your business look more legitimate and help customers conveniently shades.
People want to know what you plan to do with the information that they get into your website. For people who shop online, 54% report they have become more inclined to read the privacy policies, return and other things. But do not go overboard; Short and sweet is better than a long and detailed.
We also wrote about how you can Digital Marketing Agencies in Bath then promote your website using the list:
68 Ideas for Advertising and Marketing.