We all have heard the adage ‘content is king’ but what kind of content ‘short or lengthy?’ Can you guess? Guys, this has become a debatable matter in the SEO industry. Why it is a debatable matter because today Digital Marketing Agency in Brighton stressed upon creating high-quality long-form content. Long content tends to fetch high traffic, earn high ranking, and boosts conversion rates of the site. Therefore, many SEO experts argue that longer content is better. Do you know how long content contributes to SEO?
To know more about content length for SEO, keep reading the article till the end. I’m sure by the end of this article, you will have a broad idea about how much lengthy content you should write.
Let’s get started.
Lengthy contents are beneficial for SEO, read below how?
#Lengthy content gets high rank on SERPs
Yes, it is true lengthy content tends to get a higher rank on Google’s SERPs than shorter content. Google likes to reward long forms of content with good search rankings. Google rank brain also rewards lengthy content. RankBrain is Google’s third most important ranking factor therefore it has a massive impact on search. It uses artificial intelligence to help Google understand what people mean when they type in a particular search query.
#Longer content tend to get more social shares
People always love reading content that is rich in information. And this is the reason they share the content amongst their friends, peers, relatives, and family. On the other hand, no one will love to share the content that doesn’t have much information and this is the reason they won’t share shorter content. According to the study, longer content received an average of 68.1% more engagement on Twitter and 22.6% more on Facebook.
#Quality backlinks increase with lengthy content
According to research, long-form content has a great probability of earning quality backlinks, which contribute significantly to improving search rankings. Google understands that users do not want to search for bits and pieces of information or knowledge from numerous pages. We all love to get information on a single page. Therefore, backlinks are generated when people link creators have the ability to link to your content. Long-form content receive more backlinks than the shorter one.
#Longer content leads to conversion
There is no doubt that longer content is good to get better conversion rates. Digital Marketing Company in Edinburgh have found that longer content converts better by approximately 45%. However, today the reality is when people find long content they usually don’t read. But the thing is longer content gives good impressions of expertise, credibility, and extensive knowledge on a topic. Most webmasters generally like to project-in depth expertise through long posts and landing pages. Therefore, lengthy content always projects the authority and boosts conversion rates.
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