Optimize your marketing campaign with the five components of the post-campaign analysis dashboard win
The process of setting, brainstorming, planning, and ultimately provide digital marketing campaign is tiring, challenging yet enjoyable and highly profitable process, especially after Digital Marketing Company in Southampton the campaign is live and you can watch the results of your work. However, all digital marketing campaigns must at some point come to an end and there is always the final step in the process: post-campaign analysis (PCA).
Post campaign analysis report template
Download our Individual Member Resources – post-campaign analysis report template
This template is intended to help you collect campaign results, analyze and evaluate the effectiveness of campaigns.
Access Post-campaign analysis report template
Every company, brand, or institution approaching the end of the campaign will be different, with some going into detail and others take a broader view. But while digital campaigns can be very simple and easy, probably with maybe only one or two channels, others may be more complex and multifaceted. I, therefore, believe it is always best to err on the side of the details so you can get a true picture of how the different elements of the campaign carried out in the context of an overall campaign goal. The main advantage of running the PCA include:
Understanding the elements of the campaign what is working well / not so good
Learn how to respond to the campaign target audience
Review the ultimate effectiveness of the campaign against the objectives
Discuss campaigns with key stakeholders
Provide valuable lessons for future campaigns
Because digital campaigns vary so wildly, I will use this article to give you an idea of what is in my experience is the most important component to include in the analysis of post-campaign dashboard. This can be useful for in-house marketing team or to support discussions with agency partners to create something that works for everyone.
If you either make or initiate PCA, I would also suggest that you arrange a meeting or forum to discuss the report output. By all means, send the reports in advance as a pre-read but it is usually best to get all the key stakeholders together as a group to discuss the results of the campaign.
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key steps and components to optimize your marketing campaigns
1. Review the strategy and objectives of the campaign
As a priority, it is important to set the right context and the tone for the post-campaign analysis (PCA). At the starting point will be important to provide a brief overview of the strategy and objectives of the campaign:
Strategies and objectives of the campaign
Being clear about what the brand is ultimately seeking to achieve with the campaign will allow those involved in the PCA to associate the results with the desired results and a better sense of the data.
Instead of waiting for a big reveal, it is also advisable to include an executive summary at an early stage in the report to indicate whether the campaign successfully meet the objectives set out to achieve. Is this finally the good news or not, it helps prime the audience for a proper discussion on the whole.
2. Overview of the campaign creative approach
Articulating a common theme campaigns and useful approach to provide some color as to how the campaign is executed and sent to prospects and customers. This gives the consumer the Digital Marketing Agencies Southampton PCA with a useful perspective that is useful when evaluating the results:
Campaign theme timeline
In this section, it is also useful to provide an overview of the timeline of activities so that everyone can see what is delivered and when during the campaign.