Most recently David Freeman posted an interesting take on the technical audit and content and how he felt that the old way of doing an audit needs to change. Combined his ideas with me, and so I thought I would give you my take on how modern technical Digital Marketing Company Bournemouth audit should work, and how one can apply the method used to dominate the Team Sky Tour de France, for technical SEO.
At first glance the Tour de France and the Olympic cycling apparently has nothing to do with the website, but the main reason England went from place to dominate the tournament is the concept of continuous incremental improvement.
Dave Brailsford realize that if the UK to apply the concept of continuous improvement, or Kaizen They can win the Tour de France in 5 years (they really do it in 3!).
The strategy is to go for the “aggregation of marginal gains.” He describes this as a “margin of 1 percent for improvement in everything you do”; any increase itself may be small but when you add them all, they are made with a considerable profit.
As an example:
Using nitrogen instead of air to inflate the tire.
Removing the tire.
Taking pillows and mattresses to the hotel to help riders get a good night’s sleep.
Using different bikes for different stages.
This is equivalent to the site – one of the technical audit or the content is beginning but it must be part of a continuous improvement process and not as one of the done and then forgotten.
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As an example:
Improving page loads up to 250ms by optimizing images.
Ensure all your content appears. More recently, I worked at a site where for navigation, 20% or more of the SJKU when it can not be found by search engines.
Ensure all your Local business listings are up to date.
To stay on top and constantly improve, it is important to look at a website as something to be continuously improved not something reluctantly changed by the IT department once a year. Although you do not do this, you can bet that your competitors.
A CMO or CTO should always be prepared for their CEO to say “what have you done to improve the performance of the website this month?”, And ready with a good answer.
The same concept also applies to the content. When I worked in an Audi website, our team will start planning for Digital Marketing Agency in Bournemouth new car models up to 18 months in advance, both for content and technical changes. Content will continue to be added ahead of the actual launch date.