The days in which Black Friday used to be the only event Thanks Giving America long gone. Black Friday is now a staple fixture in the British retail calendar which began its growth earlier this decade.
According to PWC, three-quarters of retailers in the UK promoted the event in 2018. But this does not mean that participation for this event are on Black Friday alone. Many retailers choose to start Digital Marketing Company Bath their promotion and sales of as much as a week earlier, to then finish their campaign when the weekend ends. Traditionally, promotions and discounts will be on Black Friday, but traditions change from year to year.
Whether you’re looking to get in on the action Black Friday or venture into something different, we have made some useful tips to ensure that you are ready for Black Friday .
1 Free Gift With Every Purchase
Depending on what your business offers, you can offer a free gift with every purchase / quote / Requests related to your business industry. Choosing gifts that are relatable and relevant and then go looking for suppliers who can offer bulk discounts.
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Tip: To make sure you do not get significant purchases or questions, add a minimum order value.
2, Add New Products
If you are going to launch a new product or service, why not make it exclusive to Black Friday alone? Adding banners or simple graphics to a page that says ‘Black Friday Exclusive’ will create urgency among your customers for them to buy now rather than later. You can build this idea with the release of ‘sneak peek’ into the week before your customers to create a buzz through social media channels and email.
3 Savings Offer Mystery
A great way to attract attention and create a personalized experience for your customers through the use of interactive offers on your website or via email. Interactive certain ‘skins’ or card ‘start’ is a great way to interact with your customers. You can utilize this tool to provide your customers scratch cards after they were in and around the cashier to pay. This can help prevent cart abandonment.
4 Appreciate Your Loyal Customers
customer loyalty should not go unnoticed. These customers are not affected by the price or availability, and help your business grow and maintain their profits.
Trying to get new customers is expensive, however, your loyal customers cost less and tend to spend more. So why not treat them to generous extra Black Friday deal that will make them feel more appreciated? Thus, they may even spend more than they usually do, knowing that this is a one-off special Balck Friday deals.
Now, what kind of institution we are going to be to provide all of these tips, but do not tell you to prepare!?
Preparation is key – as the saying goes ‘fail to prepare, prepare to fail’. So make sure you decide what you will do for Black Friday.
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