Just in case you did not know already, Google search algorithm update hundreds of times every year. It happens so that Google can improve and continue to deliver and return the best Digital Marketing Company Newcastle and most relevant web pages on search engine results pages (SERPs) based on the user’s search query.
Most of these updates are so small that they sometimes go unnoticed and do not cause drastic changes in search rankings.
core update Google has recently occurred this year in March, June and September with this update new Bert occurred at the tail-end of October, which is currently being rolled out this month.
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Do not want to read all that? Skip to the bits you need here:
What Google Bert Update Algorithm?
What Are Bert Actually Mean?
Why Does The Bert Update So Important?
Optimizing For Google Bert Update
How Can Digital Ethos Help?
What Google Bert Update Algorithm?
Update the new Bert is now helping Google understand natural language the better, especially in the search query conversation.
It does not see a change in how the data is indexed or ranked, but rather, it’s all about how Google understands the context behind the search query and provide users with more relevant results.
Bert went live on October 24th 2019 and to start with, only the US on Google.com search results are affected. index of other countries will be updated gradually and no time remains.
This update will also be launched for the piece of Google features, which appear above the organic search results and have been used in all 25 languages.
In total, the update will affect about 10% of search queries, so that a small change!
What Are Bert Actually Mean?
Did you know that Bert is not only known as a Google algorithm update?
Bert stands for bidirectional Encoders Representation of Transformers as well as a research paper and machine learning natural language processing (NLP) framework.
This means that Google is working even more toward natural ability to interpret the complexity of human language to understand the user’s search query and return them the best and most relevant results.
In spite of all the creatures on how machine learning human language, was built on a mathematical model called Transformers. It analyzes the words in the search query in relation to all the other words to understand user intent or context as opposed to simply analyze the keywords in isolation.
This means that Google will better understand what you are looking for as a whole, instead of translating the words separately.
Why Does The Bert Update So Important?
According to Google, around 15% of the new search request, which means that they are getting more and more sophisticated, natural and closer to human communication. Users use the same keywords in the search query. We basically just said and / or typing what we need to know and ask. We are now talking and typing into the machine as if they were human, so they need to understand this.
Not only more complex search query, but they are also getting longer and more frequently in the form of long sentences and questions.
Again, 70% of the long tail of search queries, which requires Google to understand the long questions and return the right answer. Bert now make up a significant part of this technology to make this possible.
Optimizing For Google Bert Update
The important thing is that part of your SEO strategy including regular audits content, which will help your site to remain relevant, the sounds of nature and answered questions that bring people to your content.
Google mantra is all about delivering the right content to the right search, so try to game the system, the key points or article is over-optimizing techniques that further in the past with Bert.
How Can Digital Ethos Help?
The team at Digital Ethos understand that Digital Marketing Companies Newcastle Google is constantly changing and updating their algorithms.
