We have collected 9 best practices to improve your social media presence and to get your business out there in Digital Marketing Company Stafford social media. It’s not just about posting every now and then … to get your brand out there and recognized, you must have a plan!
What is your focus?
Of course, we get it. You want to use social media to better your company and increase profits. But there are more things to consider.
Think about the steps you take and why you do it. Are you looking for brand awareness, new leads, engagement, higher levels of installation applications, or would you just like to improve your web traffic? This might even be things that have not considered yet!
Who are you targeting?
Instead of considering anyone and everyone prospective members of your target audience, really think about who is more likely to show interest in your products and the products / services meet.
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Social media platforms can be a great way to reach out and connect with these very people, but it is important you reach them using the right platform. Understanding their age, location, interests and general behavior.
Demographics 2019 Social Media Presence
Planning and preparing
You (hopefully!) Perhaps now have an idea about some of the topics you want to discuss all of your social media channels to reach your audience’s interest. The question you may be asking yourself is, when and how often do I have to post the content? What if I do not post enough, or what if I post too much? While the goal is to send relevant content makes sense, regardless of your post looks too spammy, you will definitely need to plan and prepare for your post.
Again, think about your audience and their habits. You might want to avoid posting at busy times when they are most likely not active online. They may be on the school run, at work or even shopping.
We recommend that you post about 3-4 times a week, but it depends entirely on the nature of your business. While Twitter is very fast moving with brand new content constantly flowing, you can go with (and may benefit from) post a little more often.
Create content ‘calendar’ where you select the day and the exact timing of the week for the post, as well as to the channel they should appear in.
Top tip: Different audiences will be in a different social channels. Tailor your content based on each channel, whether the tone of voice, everyday language, length or calls to action.
It’s all about the content!
Perhaps the most important aspect of social media – it’s all about the content!
Very often, we see companies simply post about their products and services with a focus not so highly-refined just want people to buy or sell their services. As great as this, it’s just as important to make the content fun, extraordinary and flowy, to show the personality of your brand rather than become too ‘sales’ focused.
The type of content in your social media posts are also super important. your audience’s attention span is getting shorter, that’s why it’s more important than ever to entice them with interesting facts, videos, GIFs, infographics, animations … the list is endless.
Posting regular updates about the exciting things to come, a new member to the team or even slightly #MondayMotivation to get others through their long weeks. People are more likely to react to interesting articles such as this, so guess what? The more connections you react to your content, the more likely you are to appear in their timeline in the future. A win-win!
Top tip: Keep your content short, sweet Digital Marketing Companies Stafford and informative. If you feel like your post a little boring, simply adding a few lines in space to separate the text making it easier for users to read.