Okay, so I’m pretty sure you have heard about content marketing. How it is so amazing and, even better, why YOUR business need. You may even see some of the ads interrupt your Digital Marketing Company in Bath YouTube binging sessions about how they can help you grow your business to the large scale use of social media marketing.
If you are still reading this, I want to confirm to you that it is true. Content is king. If your business does not utilize the content in social media as a marketing tool then you lose a lot of money.
Yes. There is no catch. Not just any old video from your very begging viewers to ‘click the link in your bio’ will bring you a lot of customers, and even if it miraculously do, there is no guarantee customers will spend a lot of money. As with lucrative schemes marketing content should be strategically correct.
Still with me? Well. I will describe three types of content that you as a business should take advantage of to get new customers who are far more likely to spend money on a product or service and also how much any content you should be using.
1 CONTENT GIVE VALUE:
We all have a friend who just show up or give us a call when they need something. If you’re like most people, you will find this annoying, frustrating, inconsiderate, or just plain rude … and you will most likely reject your friend request.
Well the same principal applies in business. If you want customers interested in your brand you need to give them value! You need to give them a reason to come to you to provide them with some sort of value.
It can share some ‘behind the scenes’ content, to give your potential customers your brand insights and process. It could also be sharing tips and tricks for example 3 Ways to Tie Shoe Lace! People are much more likely to engage with your brand if they feel as if they get something from you.
In the same way you feel more comfortable asking for help from your friends talk and engage with the most, the most open to exploring your brand if you engage with them often! This is why 70% of the content you produce should aim to provide value.
2 CONTENT OTHER MAJOR
People are very easily influenced. If they know someone they really like do not like you, there is a tendency for them to not like you either. This is why social proof should play an important role in your content marketing strategy.
Share user generated content from your followers is a method that is truly effective to gain social confidence. People will trust you if they see that you engage with your followers on a regular basis. Moreover, if people see you get involved with ‘friends of their industry are more likely to trust your brand and engage with your brand.
This is why the artist will share videos of their listeners enjoy their music, giving new listeners or people who have not been involved in a certain confidence that your product, in this case music, is very valuable. As a brand in social media you can take advantage of this principle by sharing testimonials, industry news, highlights of special events associated with your brand values. In your content marketing scheme, 20% of the content must be of this style.
3 CONTENT TO ASK FOR ACTION
Okay, as a business you make money when people decide to spend money on a product or service. Assuming you have implemented two strategies described above regarding content that you use to market your brand, usually the final stage of Call to Action.
This will require your followers, who now engage with your content, to know more about your brand Digital Marketing Company Bath and feel positive about your brand because of all the fantastic value you have given them, to take some form of action which should hopefully result in them spending money on products or services.