Google is equivalent to that commander in chief of an army who decides which soldier he wants to place on the battlefield. Unfit and Undeserving soldiers are knock backed. Likewise, Google prefers to index websites that are more likeable. And who decides this scale of likeability? Undeniably, Google. It watches out for certain dimensions that makes up a website more genial to the user. It does not want its user to feel duped. So,you must be wondering what are the things Google hate to see in your website?

So Google stays vigilant which decides the fate of a website. Whether it will like it or hate it. It’s primarily important for every website to make sure that it lives up to the expectations of Google. In order to do that, Website needs to be aware of the focal points that make them hated by the king of world search engine.

So here are ten things that Google hate to see in your website. Let’s dive right in-

Ten things that Google hate to see in your website

1. Loads of ads

Surely advertising on your website generates dollars. Putting loads of ads on the website makes it look like a tray filled with trash. The user is unable to make out the difference between the content and ads. Google does not like its user to have a bad experience. So the website is more likely to get down further in the rankings.

2. Website not friends with mobile

This is an important aspect which most website makers are unaware of. With the number of smartphone users taking over the number of computer users. Google is not a discriminator hence; it prefers to index those websites that are mobile friendly.

Recently, John Muller verified that ‘if you have anything on Desktop not on mobile (content, comments, reviews, etc…) it will not be indexable starting March 2021. If it is not on your mobile page it will not count for indexing.’………duplicacy found, need to change.

3. Authenticity not maintained

The most important thing that’s on user’s priority while browsing through the websites is the originality of the content on the website. So user’s priority becomes Google’s priority. It does not prefer those websites which have unoriginal content which is of no value to the user. Google loves those website which produce quality, authentic, fresh & valuable content.

4. Keywords to gather traffic

Putting relevant keywords is a proven way to increase the traffic on the website. But sometimes putting keywords creating a repetition does not appear pretty to the eyes of the user. This is one of the most popular reason why Google dislikes certain websites which puts tons of irrelevant keywords just to draw the crowd. It is evident that some websites have been penalized due to this common practice. This on-page content optimizations strategy was made outdated with the Panda Update in 2011.

5. Spammy Links All Over The Place

It is understandable to insert links that provide relevant content which is of some value to the user. Repeatedly putting links which takes the user to an unsafe and unnatural site does not go down well with Google. It does not want its user to land on a page that does not provide any relevant information. Today when hacking is so common, this key point should be taken care of; to ensure web security. These websites may be flagged for following these spammy practices.

Related article: How to secure and protect your website from hackers

6. Loading speed of the site

Who wants to wait in this fast track world? Definitely not the world’s largest search engine. Slow websites usually don’t make it to the top in that desirable first page of search results. Google likes its user to get a good experience in a speedy manner. So it’s important to make sure that the website is optimized for good browsing speed.

7. Big Bounce Rate

Google dislike those websites having higher bounce rate. Users who decide to leave the website within 10 to 15 seconds tell Google that the site is not smooth and good. Time spent on the website helps Google in ranking them.

8. 404 errors,  Broken links  and annoying redirects

‘404 error’ sounds familiar right? It is unequivocally the most annoying page everybody must have seen at some point on their computer screens. Redesigning a website is a good way to stay in the game; everybody likes updated versions of everything. But this upgradation, if not done properly results in 404 errors which are not at all liked by the user and ultimately gets disliked by Google as well.

Another annoying things to the user and hence to Google are Broken links and unnecessary redirects. Websites redirects to the unsafe content or spammy content is not at all a likeable thing.

9. Geographically irrelevant

Google also doesn’t like content that is geographically irrelevant. Pigeon, recent algorithm update rewards pages that are more geographically relevant. Sites not optimized for local searches are not liked by Google. Pigeon monitors the geography of the local searches. Google prefers to list searches that mention location as well.

10. Missing Meta description

An excerpt of your content appears in the search engine results under the headline. A clear keyword-rich, precise and concise description of the website content is likely to increase the chances of Google liking it. If Google does not understand the content of the website it might not place it in the top searches.


Google is the captain of this ship as we call it ‘Internet’. You might as well have good relationship with the captain in order to have a safe and feasible journey. If you follow its rules and guidelines it will always support you. So that you reach to the shore and not drown midway. These things should be kept in mind during website development.