When it comes to digital marketing campaign successful, factors such as keywords, ad copy and web design often get all the attention. However, one important Digital Marketing Agencies in Stafford of any successful campaign is the landing page.
Without a PPC landing pages optimized, no matter how inviting your bid or the content is, visitors are unlikely to convert into buying customers. An optimized landing pages allow visitors to seamlessly make purchases when they’re on the momentum of their ads only Reviews.
Here, we bring you tried and tested tips that make a great landing page.
Line offers clear value
Once the user has clicked on your PPC ad, chances are that they are looking to make a purchase. Your landing pages need to reaffirm this idea by describing the offer clearly. Place offered in the main title page and additional information in the various sub-headings and brief contents below. Avoid adding too much content here to interfere. Instead, add a link at the bottom of the page for customers who want more information. Maintaining the value of clear and upfront on the landing page is more likely to lead to conversions.
Avoid distractions
One of the worst things you can do is fill your landing pages with pop-ups, confusion and other disorders. Not only is sometimes slow down the page but also interfere with the process of purchasing. Keep your landing page is clean and clear. If you feel you need more than a bit of text to display your offer, opt for multimedia. Creating an interesting video or an Infographic. Place this at the top of your page and the additional information below.
Having a clear (Call to Action)
This is the most important element for converting the user and not many get it wrong landing page. A can not merge with the background or looks like an after-thought. It needs to be placed in front of and highlighted clearly evident. This is the actual element that leads to a purchase. Make eye-catching and inviting. For tips on how to make it more attractive and convincing to visitors, opt for the best PPC services in Mumbai.
90% of people who read the title, you will read your call to action ().
Optimize your page for mobile visitors
Keep in mind, the user will use all sorts of devices to come to your landing page – laptops, desktops, tablets and mobile phones. To increase conversions, your landing page must for mobile. It is one of the major make or break moment for the website at the time of conversion. The landing page should be smooth, fast-loading and obvious on the phone. For a great design and optimal solutions, connected with a PPC company in Mumbai today.
Read Also:- What is Crawl Budget and How It Is Important for SEO?
86% of the top landing pages optimized for mobile.
For your contact details
Nothing is more daunting for customers who want to make online purchases than to doubt the authenticity of a company. Always put your contact details on the landing page. Let visitors know how they can get in touch with you in case they have any concerns. You can add a helpline number to the relevant departments or offer live chat options (make sure it is responsive or avoid). Most important, both in the footer or on the side, always have your physical address and details of all the contacts that are available for users to feel safe.
Do not ask for too many details form
On the landing page, avoid asking for a very detailed form. The data is important but asking too much too soon can cost conversion and potential customers. At this time, choosing to lack of data possible. Only your email address might be enough. Adding too Digital Marketing Company in Stafford fields such as contact numbers, address, date of birth etc seem intrusive and can cause visitors to leave.
