We have written a lot about Google Business lately and with good reason – it’s a little work when it comes to getting good results online!
While other social platforms like Facebook and Instagram continue to pressure our cash to beat the algorithm Digital Marketing Agencies in Nottingham update their toughness, since it launched the ability to do a post on it the middle of last year, Google My business has become a great place to post because you have a high chance of indexing in Google, and rapid and posting lasts for 7 days!
The only downer about the whole thing until now the fact Google My business does not link in with our regular go for social media scheduling tool – Hootsuite – which means we have to make the word ‘native’ – in other words, directly on the platform itself. Its a bit painful when you are a fan of scheduling. Not to mention that we’ve been getting jack of Hootsuite lately with regular scheduling issues occur with our Instagram client through this platform.
Now before you say ‘Wait, I believe I’ve been able to post anything to your Google account my Hootsuite’ well yes you can, to date already your Google+ page, as opposed to Google My Business page.
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GOOGLE IS MY BUSINESS?
Google My Business is, free convenient tool that allows local businesses to manage their online presence on Google Search and Google Maps. Designed for businesses that serve customers in certain locations, or serving customers in a service area designated, to verify and edit your business information, you can help customers find you and connect with customers by posting updates, add photos, reply to reviews, and much more. It looks like this (and yes you can download the free app on your phone to really get busy on it):
my business google
WHAT IS GOOGLE +?
Up until recently, Google + is a tool that allowed individuals and organizations to share, discover and engage with content that is relevant and interesting. You can share posts with your followers on Google+, use your collection to make it easy to find your post and others would like to see and use the community to connect with others who share the same interests as you do.
*** Newsflash *** In early October 2018 Google announced that it’s shutting down altogether Google+, recognizing weak consumer adoption and also following the security breach. A software bug is found that gives developers access to the personal profile data of more than 500,000 users.
This gives more weight to divert all the attention Google My Business is not Google+. But perhaps updating your username / password combos than you use on Google+ and Google updating your online credentials on a regular basis just to secure huh? ?
compliments Image of TechCrunch.
OK BUT WHAT DO YOU SAY? THAT I HAVE TO POST REGULARLY ON GOOGLE MY BUSINESS?
In short, YES.
The good news is, for now at least, each post on Google My Business lasts 7 days, so technically you can get away with posting once every week is not too difficult. And you can choose to send it directly in the platform, or if you want to get busy, you might want to look at using a scheduling tool.
But if Hootsuite is buggy and does not even allow you to post the schedule for Google My Business this time, what are your options? We have searched high and low however and appeared only a few that will allow posting in advance on Google My Business, with the associated costs and offering trial. Know of others? Let us know of them so that we can add to this article for all to enjoy!
By linking Google My Business account to your Social Reports, you will receive access to both the scheduling Digital Marketing Company Nottingham directly to Google My Business, as well as a detailed analysis of the various users that interact with your Google presence (hint: potential customers).