A Customer Relationship Management (CRM) system provides a central place where businesses can manage customer data and prospect.
If you want to implement a new Digital Marketing Agencies in Sheffield business (or replacement) CRM in 2020, there are thousands of solutions on the market. This is not an easy process to evaluate and compare. In fact, one of the questions we are most frequently asked is, ‘what CRM should I use?’.
It is important to start by saying that there is no best CRM. CRM is right for your business depends on the size of your company, your budget, your business structure, your current technologies and even your employees.
With that said, two of the most popular CRM system is HubSpot and Salesforce, and in this post we will compare and contrast the two to see which might suit your business best.
HubSpot vs. Salesforce CRM
Salesforce has become one of the most famous in the world of CRM providers. Launched back in 1999, it revolutionized the software industry with a solution of cloud-based CRM Sales Cloud.
In terms of market share, Salesforce is the leader with 19.6% market share and more than 150,000 customers.
HubSpot introduce their CRM free software in 2014, which allows companies to organize, track, and maintain leads and their customers.
Salesforce is a global leader in CRM but HubSpot is slowly gaining traction, especially among small and medium enterprises, and now has more than 56,500 customers.
When choosing CRM, like HubSpot or Salesforce, it is important to evaluate and compare specific regions. We will evaluate both CRMs on the following:
the user interface
Ease of use
At the end of this post, you will (hopefully!) Can answer whether or not you should choose HubSpot vs. Salesforce for your business needs.
the user interface
When it comes to choosing a CRM for your business, user interface (UI) is very important for the success of your implementation. If your sales force did not enter information for sales calls, prospects and leads, or worse, entering bad data, they can create more jobs for your business.
HubSpot and Salesforce user interface is the most evaluated by looking at screenshots of the different pages:
HubSpot offers (Source)
Salesforce opportunities (Source)
emily contact Keefe HubSpot record (source)
Marc Benioff contact record (source)
When it comes to evaluating the UI, it is important to accept that every person has a different user experience that is very subjective. It all depends on who looks at it and work with it.
With that said, one of the most common criticisms for Salesforce online is that the UI is clunky and looks outdated compared to other CRM provider.
Looking through the Salesforce user reviews on TrustPilot, here are a few comments:
‘The interface looks like it’s from the 90s!’
‘Old and clunky user interface’
‘There will CRMs and other sales down the line offers the user interface MUCH BETTER’
Ease of use
With CRMs, the biggest challenge facing businesses getting their sales and marketing teams to use CRM day in, day out.
In terms of features and functionality, Salesforce is much more complex and comprehensive. While most customers will buy based on what they can do CRM, a common complaint about Salesforce is that, because of the complexity, the business will not use most of the features.
Because of the steep learning curve, many businesses do not take advantage of what the system has a bid. It is user-friendly and has a modern UI, but the complexity can be overwhelming for some businesses.
HubSpot, on the other hand, is more intuitive for the user and does not require a huge time investment to get familiar with.
Here is a comparison between HubSpot and Salesforce dashboard:
HubSpot source reporting agreements (Source)
To give an example, here’s a Digital Marketing Company Sheffield screenshot of the new Salesforce dashboard.