As marketers of e-commerce, you may realize that SEO and organic traffic can be used very effectively to grow the business. In fact, 35% of all website traffic comes from organic results Digital Marketing Agencies in Bath and only 4% went to the PPC. However, many companies invest way more to PPC than SEO.
SEO is an investment upfront, which is different from PPC. You can see the (near) the direct result of the PPC, but SEO requires the money to be invested upfront so that you can reap the rewards later.
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It is undeniably make it more difficult to invest in SEO, but the reality is that the customer acquired through SEO is almost always cheaper than getting them through paid advertising if you’re arbitration costs over time.
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The best way to acquire e-commerce customers targeted through SEO is to rank your category and subcategory pages higher in the search engines for their request.
E-commerce sites rank for SEO
Appearance Let’s see how you can properly optimize the e-commerce category pages so that they rank in search engine results. To do that, we will discuss four things:
Technical SEO for e-commerce category pages;
Keyword research and internal linking;
Content for e-commerce category page;
Each is important to get right if you are going to rank, so let’s dive into each one in depth.
But before we do that, let’s talk about what you can realistically expect to rank for.
SEO is a constant game of balance. You (should) always balance the needs of your users on what you can rank for, and the entire organization of your site you have to merchandise what users expect to see and what the search engines expect to see.
Point blank, if you provide a better experience to your users then they will buy more, return more often, and far more likely to click on search results to your site when they see your brand rankings. This is supported by research conducted in recent years.
When you are considering what the page to build, you have to think about all of the following:
the expected traffic
what users expect to see
Many SEO guilty only look at volume and said “Oh, we have to optimize for this because it has a lot of searches”. Looking through the lens, [nike] is a remarkable keywords to rank well for:
It is Ahrefs, and when we see the supporting data we look at the individual pieces are starting to paint a true picture of what is beneficial to optimize for and invest budget to rank:
This term has 337,000 searches per month (according Ahrefs) and only a score of 18 difficulties (it should), but when we look at the percentage of the clicks (65%) and then the percentage went to organic (41%), we realize that this query is actually * only * gets ~ 89,000 searches per month that goes to organic. Ranked # 1 for this query will take ~ 18,000 visitors to your site assuming a 20% CTR.
It was nice and could be highly relevant traffic, but also quite top of the funnel and conversion will be much lower than the tail longer as “red mens nike air max shoes”.
But it still might be useful for the brand, etc.
Are you really able to rank for queries that though? Appearance Let’s look at the actual results (log out):
When we scroll further, the picture does not get much better based on how many links each site has:
As you can see, to rank for Digital Marketing Company in Bath these keywords you will need a site that is at least DA (Domain Authority) over 50 (and to really rank pages categories, more than 70 realistic) and at least 20 root domains linking to the page.