You build it, you’ve tweeted about it and you’ve even made a Facebook ad. But your ads are not converting to sales. So, you might be scratching your head right now and ask: What makes Digital Marketing Company Sheffield customers purchase from you?
According to psychologists, seven key players to win you more customers and get them to purchase are:
retaliation
Commitment & Consistency
like
Trust
Authority
social proof
Scarcity
Reciprocity can appear in a variety of ways. Gary Vaynerchuk of this ‘Jab, Jab, Jab, Right Hook’ tactics to free samples trillion Costco or online marketer who offers a free eBook or webinar (in exchange for your email address, of course). Psychology behind giving something first, creating a relationship and a desire to give back (to most people). I also like to call it: Guilt Marketing. It works pretty darn well. How many times have you received a free sample or a free gift and then feel as if you need to reply? I think it’s in our DNA to give back when we receive something (especially if it’s worth it for us).
So, as a retailer or business owner, ask yourself the question, What do you give or offer your customers first?
Be creative, but the real ADD VALUE. This could come in the form of content value (how-to videos, informative blog posts, e-books, etc.) or free services or products.
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Commitment and Consistency Have you shout from the top of your commitment to customer service, easy return policy, or ‘try before you buy a policy? Are you all-in with your customers and if they know you offer an open door, no value commitments? Even if you can get the customer to make a small commitment for your brand, as appears to the demo, sign up for your newsletter, it will create a relationship. The chances of them returning to the purchase of your future bigger.
“Like us!” Do your customers LIKE YOU? Do they like who you are, what you stand for? And the big question: Do they even KNOW you? If not, you may be lacking in the branding department. What makes customers like you are the direct involvement you have with them or endorsees or face of your brand. People like people or brands because they, too, like them. When was the last time you’re at a party and you walk up to someone and asks them to Like you or be your friend? How do you think that will play out? Creating interesting content on social media which will connect yourself or your brand with customers is the key to building relationships and organic Likes. Tell your story, engage your audience, know your audience, giving them a way to get to know you, too. Become real. Creating a brand personality, the use of facing your customers can relate to, and use of visuals (images, graphics, video, fonts, colors) are fun and cohesive.
Trust has become one of the most important factors in the behavior of buyers. Is anyone else tried this? How is the result? Whether they like it, recommend it? Any reviews you say? Do you have any reviews or testimonials? If not, you need to grow this area of business. Request a review of past customers. Offer free samples or discount in exchange for an honest review if you need to, but get customer feedback and create a platform that is built on transparency and trust!
Authorities Are you an influencer or authority in your market? what steps you have created for this build? Did you make a valuable video content centered around a product or service or a blog post, you need to establish yourself as a leading authority in your field. Why? Because people respond to authority. Put your brand on the platform of the authority that adds value and you will see the difference it makes. What makes the best product or service? Are you highlighting these Digital Marketing Agencies Sheffield points in your post or video? How many years experience do you have? What can you tell customers that they do not already know?
