When it comes to logo design, we think it is easy to say that there are some generic logo out there that are easy Digital Marketing Company Southampton to forget, does not fit with the story business, product, service or brand, is not relevant to their target audience and quite frankly, boring.
However, we all know that there are other logos that belong to some of the giants of their industry company whose iconic and immediately recognizable, allowing customers to identify and understand their values and what they stand for.
That’s why a custom logo can be one of the largest and most powerful investment brand your business can make.
“If, in the communication business, ‘image is king,’ the essence of this image, logo, is the jewel in the crown.”
Paul Rand, Art Director and Graphic Designer
Remember that the logo quiz app that everyone addicted about a decade ago? That’s your goal and that is how recognizable you want your business to be. We’ll tell you why a perfect logo design is critical to your business.
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Do not want to read all that? Skip to the bits you need here:
- This Foundation Brand Identity
- Make a Strong First Impression
- Fosters Brand Loyalty
- Separating you from the competition
- Grabs Attention
Basic Principles of Design Logo
How We Can Help with Your Logo Design? - This Foundation Brand Identity
Branding is the process of researching, developing and implementing a set of distinctive features for your business that your customers can recognize and associate themselves with. It is a bridge connecting your customers with your company and the products and services you offer through your brand identity.
Successful branding is about telling your story, let your audience know what values you stand for and connect with your customers on a psychological level, personal and emotional. As Simon Sinek says, “People do not buy what you do; they buy why you do it “.
While the logo design is only one part of the branding of your company, it serves as the basis for the whole narrative that brands are built.
Listed on the product, website, packaging and business cards, your logo communicates the ownership and value. It can tell your customers who you are, what kind of products and services you sell and what you have to offer consumer benefits.
Adidas ‘three stripes, WWF panda, Nandos’ chicken and ghost Snapchat logo is an example where we did not even need to see the brand name to know who it is. There is no question about what the company sells and this is what you should aim for.
- Make a Strong First Impression
If JLS got something right, it’s their lyrics, “You only get one shot, so make it count!” And that is what makes the first impression is all about.
the logo of a company is your first introduction to your customers and your brand face. If designed properly, can appeal to the public and invite them to learn more about your business.
- Fosters Brand Loyalty
If there is one thing that remains consistent when it comes to your customers, it is the fact that they love consistency. As your company grows into a market, your logo will become more and more familiar with the wide range of consumers and that this familiarity that builds trust, loyalty and authority.
Think about it, when you are out on the street and started to get HANGRY a little and you suddenly see the famous golden arches, you are instantly ready to buy. Why? Because the product McDonalds, you know you are in safe hands and that there is no question about the high quality you will get. McDonalds is a brand you trust and Digital Marketing Company in Southampton confidence is built on a professionally designed logo with brand loyalty quickly follow.
Once customers like you and invest in you they will seek you time and time again and logo are things that they would look for first.
