One of the biggest challenges for marketers in GDPR age and other data privacy regulations personalized digital experience. The more relevant you can make your marketing messages Digital Marketing Company Stafford to individual users, the greater your chances to convert them into customers and convince them to make sustainable purchasing in the future.
GDPR means you can no longer continue to take away from the user information as you please and use it to personalize the experience in several sessions and devices. So, in this article, we’re looking at 10 GDPR friendly way different to implement personalization on your sales funnel.
# 1: Getting approval from users
GDPR only a problem if you are not able to obtain the consent of the users in the European Union and Britain to collect and use their data. If you can get this approval, you are free to personalize the customer journey as you need to. This is the biggest change in the post-GDPR: You need to convince users that in their best interest to give access to their data.
In practice, designing a non-intrusive approval process is far more challenging than it really was rather than give users a good reason to hand over their data.
popup approval of this standard is not only annoying, they basically block users from accessing sites unless they give permission – something that is not GDPR-compliant, if I interpret the guidelines correctly.
Consent must be requested in a good way not disturbing for the user experience and allowing people to access your site, even if they refuse. After all, you have nothing to dissuade people profit from your website, but you may be able to turn them into valuable leads through other strategies.
We use image buttons have to make a deal more attractive but still give users access to everything.
Too many brands allow GDPR kill the user experience on their website by implementing the agreement popup stand and there is no real need to take this approach. Personalization should increase consumer journey, do not get in the way of it – but this is precisely what the majority of implementations I see now do.
# 2: Create personalized part of the experience
One of the biggest challenges with the approval and personalization is that users do not trust the brand – and why should they? Cookie, tracking ID, location data and just about everything else has access to the brand used to bombard people with marketing messages.
Of course, the company likes to tell people that their data are needed to provide the best experience possible, but this is BS in most cases. The data used for marketing purposes and, if any, might detract from the overall experience.
If the opposite is true, people would not be so dubious about giving access to their data.
So, instead of giving the usual spiel about how you will use the data of people to improve their experience, why not start by showing users how profitable truly personal experience can?
More and more brands are building personalized service throughout the entire experience begins as soon as the user landed on their website. For example, at the top you can see the hero of the homepage Stitch Fix, a company that offers personalized clothing online shopping services.
It directly normalises the concept of personalization, indicating that it is an important part of the service offered and prove that the correct user data is used to enhance the experience.
# 3: Personalize your blog post
You do not always need the data Digital Marketing Companies in Stafford to personalize the experience and it was a revelation for us here at Venture Harbor. Sometimes marketers get hung up on ideas and lose all sense of creativity when it comes to solving problems – such as the idea that.
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