Payment gateway is such an important part of the customer journey that you can not afford to take a ‘hit and miss’ approach. No matter what you sell, if your payment gateway does not work effectively you can take the risk of driving customers away.
Finally, low-cost solutions Digital Marketing Company Stafford could end up forcing your customers to go to the checkout experience enjoyable. A total of aesthetics and the number of user experience for today, your payment gateway is basically a ‘gateway’ between sales and dissatisfied customers.
So, here’s a little something to help you avoid the pitfalls of payment gateway:
What is a payment gateway?
A payment gateway is basically a middle man between the merchant and the customer, he worked to authorize payments through key information transfer between you and the bank’s website.
payment gateway also has a myriad of features help of data security and fraud detection to save the customer profiles for quick payment process.
With the advent of digital technology, it is important to provide some sort of online payment.
The fight between Hosting vs. Integration
While the payment gateway can work silently in the background, the individual processing of thousands of transactions, the choice between hosted or integrated solutions can make a world of difference.
payment gateway hosted only hosted on another site, the customer will be taken to another website to enter their payment details and then return. While this takes pressure off the data security of your back, it can cause bumpy checkout experience.
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integrated payment gateway may be more troublesome to manage but allows for the checkout experience occurs in one place. An integrated solution allows customers to enter their details on your site, which are then collected and sent to the bank via the API.
Security is a must
“7/10 payments consumers make decisions based on the most secure payment method.”
If you ask your customers to enter sensitive data on your website, your task is to make sure it is safe. With the rise in popularity of e-commerce platform is also equipped with the emergence of cyber criminals.
So, it begs the question; what makes a secure payment gateway?
The most common of them all is the use of SSL to encrypt sensitive data along with the PCI DSS (Payment Card Industry Data Security Standard). Of anti-fraud tools to verify the address, make sure you protect your customer data.
Unparalleled customer experience
The user experience is the deciding factor for the customer.
Rules applicable to e-commerce payment gateways as they do for websites and applications. One of the best Digital Marketing Companies in Stafford ways to ensure a good experience for your customers is to minimize the number of steps to achieve the ultimate . If there is one thing that customers appreciate, it is an efficient process.
One important thing to mention is that they are assured about the security of their data, this will help make sure they do not click off in the middle of purchasing.
