Online advertisements can do wonder for you, right! Online ads so much power that can make your business popular worldwide overnight. This is the reason marketers see online ads as a wide opportunity to grow their business. Digital Marketing Company in Birmingham spend a big amount of money on ads to reach their target audience. Though there are many advertisement platforms out there in the market, one platform which is famous and result-oriented is Google Adwords.
Yes, guys, Google Adwords is the biggest online dominating platform you have in the digital market. The platform was introduced in 2000 but after rebranding, it got a new name as Google ads in 2018. I am sure every online marketer is familiar with this platform. But I am not here to tell its definition of something like that. In this article, I will only talk about the amazing things of Google Ads that you should definitely know.
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You already know What Google Ads is. Now the curiosity should be in knowing how you can set up Google Ads account. Well, setting up Google Ads is very easy and simple. So here is the method below that you need to follow.
First of all, you have the option of creating your account using an existing Google account. However, you can also create a new account with Google Adwords. After that, you will specify some basics for your account like location and time zone. At last, you need to set up billing details, so that Google can accurately bill you every month. Moreover, advertisers can also opt between manual and automatic payments, by using either debit or credit card.
So guys, after making an account on Google Adwords you need to move further to know more about Google Adwords.
How to use Google Ads to optimize account structure?
Optimization is very important whether Digital Marketing Agencies in Oxford are optimizing your site, images, videos, or Google Ads. Without optimization, you can’t achieve what you have desired. Therefore, after setting up Google Ads account, the next thing you should learn is how to optimize your account for it. A structured account makes a huge impact on the metrics like a quality score. So when you ensure that Adword account is structured, you get many benefits from it such as:
Highest quality score of advertisement on Google with lower cost-per click
Makes your Google Ads account easier to optimize and maintain
You get more traffic and click-through rate
In case, you plan to run a single advertisement campaign, then no doubt your account structure would be quite easy and simple. However, if you want to run multiple campaigns simultaneously, then you need to consider the optimal account structure from the outset.
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