Is your website working hard enough to generate conversions? It’s all very well and good to have a high level of traffic but essentially boils down to your conversion rates. If the in-bound marketing you work hard to create a click, then your website should Digital Marketing Companies Southampton convert it into conversions. If your website does not do it, then do not live up to its potential.
When your website is not performing, it is easy to feel confused on where to start. Is your content problem? Is your CTAs are not effective? Perhaps you are confusing landing pages from a user perspective.
Fortunately, the following is a list of some of the most common reasons that websites fail to convert.
Why is not my website convert?
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- Your website is too slow
If your website takes too long to load, will significantly impact your conversion rate. Having a slow site speed is a sure-fire way to increase the bounce rate and conversion loss potential. Most websites are slower than they need to be and, even if you can not detect it, Google would be able to. Since Google prioritizes user experience, speed slow site will almost certainly affect your rankings, traffic and conversion rates.
- Your site offers style over substance
You only have to change the website design and look more modern and stylish than ever before. So why not convert? In short, it could be your website offers style over substance. eye-catching graphic elements are a nice touch, but the copy, your site structure and navigation are all important. Basically, your website should offer a clear picture of who you are, your service and why it is relevant to your visitors.
- Your pages that hit your users with too many choices
website usability is the key to generating conversions. A smooth trip consisted of keeping the user choice as simple as possible. Navigation bar and the menu is a useful tool, but if you have too many options, you will overwhelm users. It is also important not to confuse users with too many pop-ups or ads and keep CTAs are relevant to the landing page.
- You do not test your site
If you have just finished building or revamping your website, it’s tempting to launch right into a marketing strategy dr. There was not anything wrong with doing this, but it is important to keep testing your site for potential improvements. To ensure that your website has the perfect features to boost conversions, A / B testing different versions of it. Limit yourself to make one change at a time, precisely identify the option that gives you the highest conversion rate.
- Your website does not convey trust
new visitors may not have pre-configured your brand idea, the level of services you offer or how trustworthy you are. It is important to ensure that you are serving as a trustworthy future possible by presenting case studies, client testimonials and reviews.
- Your website is not customer-centric
A common mistake when building an online brand is to make your website all about your organization. You have to let visitors know who you are and what you do but your website should particularly address the pain. Let visitors know that you understand their needs and know exactly how to fix it. An effective way to drive conversions is the focus of your website on the messages resonate with users. Too many branding, jargon, or brag about your own achievements could alienate potential customers and clients.
- You do not have any CTA
The call to action (CTA) is an element on a web page that directly encourages the user to take action. l For example, ‘buy now’ button or ‘subscribe to our newsletter’ pop-up. It may seem obvious that the CTA driving conversions, but a surprising number of online pages CTAs do not have at all. Every piece of content on your Web site should work to encourage the conversion Digital Marketing Company in Southampton and have accompanying CTA.