Many stats tell us how most of the internet searchers never make it past the first SERP. Therefore, only the websites that manage to secure place in the first SERP get all the clicks. And even more so, those which appear at the top. Therefore, in order to survive in the E-commerce, it is crucial to rank high for your targeted keywords. That being said, today we are going to talk about the ways to make your website more visible on Google.
The advent of online market has its own pros and cons. For example, the competition in the business industry has gotten to some other level. Search for “shoes” on the internet and the results would come in billions. And only 9 or 10 out of them would appear in the first SERP. So, even if your website is on the second/third page, comparatively, a very less volume of people will see it.
Therefore, for the success of your online business, it is important to appear in top results. So, how can we do that?
Search engine optimization is a set of tasks aimed at optimizing a website for search engines. This involves certain website development and content changes that aim at improving the user experience. It is aimed at making the search engine believe that you have the best content for a particular query type. Only then will the search engine rank you for your targeted keywords.
With this, let’s hop onto…
Ways to Make Your Website More Visible on Google
# Target specific keywords
Google’s main concern isn’t to just show good sites to its users. In fact, its primary concern is to show relevant sites.
How does Google identify which site would be relevant for a particular search?
That’s where keywords come into play.
Keywords are basically terms employed to make search queries for a particular thing. For example, if some if looking for web services on the internet, they may write the following queries:
“best web servicesnear me” or
“best web services” or just
“web services”
And there can be innumerable ways to frame this query. However, the term ‘web services’ will stay constant. That’s pretty much how keywords work.
To rank high on the SERPs, it is important to target the right keywords and to make your website more visible on Google.
# Optimize for mobile
The number of people using mobile phone is increasing day by day. Most of the internet searches are done through mobile phones. That being the reason, Google has been trying to make its search engine as mobile-friendly as possible. Hence, your websites search ranking on Google is greatly determined the experience of your mobile visitors.
To make sure that your website is mobile friendly, there are a number of things you should take care of. Your website’s loading and page speed should be fast. Your images should be optimized. Having a responsive web design is another very important thing. Moreover, the information on your website should be easy to find. Also, it is best advised to use larger font size and buttons.
These are some of the ways you can optimize your site for mobile search. However, this would require you to work on the technical aspects of your website. Hence, it’s always better to sort to website development professionals.
Related Article: What are the Best Ways to Use Images in your Website Design?
# Produce quality content
Content is the blood and life of a website. When visitors come to your website, content is what they are looking for. Therefore, it is important to create quality content. It is only this way you will be able to keep your audience engaged on your website.
Now, how does this helps in visibility on search engines?
When visitors come to your website and find quality content, they’d like to engage with it further. On the other hand, if they don’t find value in your content, they’ll leave without engaging with your content.
The first scenario can help improve the dwell time on your website. And it is good for your search visibility as Google rewards the websites with that has higher dwell time. On the other hand, the latter can be bad for your website and bring down its ranking. When visitors leave without engaging with the website, it is counted against the bounce rate. Higher the bounce rate and it will be harm for your SEO. Eventually, Google will penalize your website when it thinks that people are not finding value in your content.
Therefore, creating quality content is very important for visibility of search engines.
# Get listed on online directories
Getting listed on online directories is another way you can improve the visibility of your website. There are a number of online directories that many people use to search for businesses. For example: Yelp, Bing Places, Foursquare, Yahoo! Local, Brownbook.net, etc. These websites are generally ranked high by Google. Hence, you can benefit out of their reach and make your website more visible.
However, it is best to get listed by Google itself. Over 90% of the world’s population uses Google. They trust it for everything—even with their money. This explains why most online shopping queries are run through Google. Therefore, it is best to get listed by Google. And it’s quite simple to do that. All you have to do is claim your business and make your Google My Business account.
After this, you’ll be good to go. Keep updating and optimizing your Google My Business account. This way, you will be able to improve your visibility especially for the local search.
# Ad campaigns on search engines
The points mentioned above are mainly concerned with SEO. However, for visibility on search engines, search engine marketing is as important. Therefore, for increased visibility, you should invest in paid search engine ads.
Optimizing for search engines is important and all. However, it is time-consuming task. You won’t be able to see results soon enough. Hence, it is better to invest in paid search ads while you strengthen your SEO.
For that, you can definitely go for Google’s paid ads. Apparently, it costs money but it can help give your business some coverage while you optimize your organic reach.
Final Word
For online E-Commerce organizations, their website’s search visibility is important. It ensures that their target market finds them. For this, there are a number of things required to make your website more visible. There are certain website development aspects that need to be focused on. It helps assure that your website is smooth running, responsive, and mobile friendly. All of this translates into a great UX and dwell time which further leads to increased visibility. Moreover, you should make sure that your website is listed in relevant business directories. And the final important thing to keep in mind is that SEO should go hand-in-hand with SEM for the best results.
