Email marketing is a great way to keep in touch with current clients and past. If used correctly, email marketing Digital Marketing Companies Bath can be a powerful direct marketing tool for your business.
Here are some fantastic tips on implementing an effective email marketing strategy –
using their names.
lise your email marketing by addressing the recipient personally and display their names in the entire email (where it is reasonable to do so). You can also build trust with email sign off with your own name.
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tell them where to go.
Features call to action in your email marketing to encourage readers to take action. Direct them to your business website or encourage them to join you on your social media page.
get the design right.
Consistency is the key! Not only does your email marketing needs to match your website design and branding, it should be consistent between campaigns. Tip: create an email marketing template.
use a large image.
Use striking imagery to compliment your message. Make sure your image consistent with your brand and compliment the content of the email. interesting imagery keep the reader interested!
have great content.
If you really want to draw your readers, it is good to get a copywriter to wow your email marketing content. A copywriter will help you nail your messages and keep them interesting!
up to a point.
Be concise and to the point! Only the text features that apply to the topic of the email, not blabber on! There are worse the more complicated message to the reader bored …. (Get the picture?).
adds value in the email.
Make your email marketing that is valuable to your readers. You need to give them a reason to read it, give them interesting article or a current promotion. Do not make your email marketing sales tool.
punctual, always.
Send your email frequently, usually weekly Digital Marketing Company Bath or monthly, depending on the type of product or service you offer. Make sure you deliver it on time, every time!
SO IF YOU ARE PLANNING SOME EMAIL MARKETING CAMPAIGN, there is no reason NOT NAIL IT!
WHAT IS YOUR NUMBER ONE TIP FOR EMAIL MARKETING?
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