Digital landscape that is constantly changing and evolving with technological advances and new trends that emerge every time. voice search is one of the most prominent trend for rapid adoption rate of digital voice assistant throughout the world; with older generations are more likely to use voice looking to find information, products, and services online. That’s why the Digital Marketing Agencies in Stafford SEO is now a must-do for any business.
What is Voice Search And How Does It Work?
is the voice search function that allows users to search the internet with oral questions to ask or smart digital devices such as mobile phones. queries are answered by the search engines that retrieve information from various sources. For local search, Amazon Alexa Yelp, Google is driven by Google Maps and Siri take the relevant data from Apple Maps. Meanwhile, Cortana powered by Bing.
Information comes from Wikipedia dominant brand, while questions based products tend to come from the Amazon, and the news is pulled through the news algorithms of search engines (Google, Bing) that the use of the device.
Commencement speech recognition technology dates back in 2010, when IBM released Watson, followed a year later by the Voice Search Google and Siri, the first personal digital assistants developed by Apple. This was followed in 2014 by Cortana from Microsoft and Amazon Echo, an intelligent speaker that connects to a voice-controlled assistant personal service Alexa. Home Google Now and Google both launched in 2016.
Currently, 27% of queries on Google is done with voice search, voice search and the most common on smart speaker asks to music (70%) and the weather forecast (64%).
When it comes to local search, voice search three times more likely to be used instead of text. This urgency makes the need for voice search optimization, also known as VEO; “Voice Engine Optimization”.
Below is our four recommendations you can follow to ready your website for SEO sound.
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1. Make Sure Your Website Quickly
slow website will likely be ignored when digital assistants try to find results. If your website is loading slow, it will not rank for voice search. Some tips to make sure your website loads quickly including compressing images into a smaller size, hosting videos on video hosting sites (YouTube, Vimeo, etc.), reducing unnecessary graphical elements and compressing JavaScript and CSS files.
2. Optimize Sentences For Conversations
Voice search query usually contain the words conversation and longer than traditional text search. Thus, you should try to anticipate the specific question asked by way conversional to return the right results for our users. This can be achieved with a detailed FAQ page or blog post, including longtail keywords.
3. Add Trailer Picks
Featured pieces used by Google to provide quick feedback to popular questions. There is no guaranteed method to get one, but if you add a summary of the answers in your content, you will increase the chances that Google displays. -up scheme, also known as structured data, is one of the factors that can give you an advantage over your competitors. Structured data is the information that goes into the source code of your site that visitors do not see, but it helps search engines to identify and reserve your content.
4. Provide Local Information For Your Brand
Google revealed that 39% of the users voice search to find information of interest to business and looking for local search terms, such as ‘near me’ is very popular. Consequently, you should focus on your local SEO, implement the localization of keywords in your Digital Marketing Company in Stafford website by adding their geographic signal. Also, make sure your Google My Business Page is up to date, with the correct address, contact details and opening hours listed.
