The biggest holiday for buyers (and worst for those who work in retail …) is around the corner, and it’s time for you to prepare your brand for Black Friday and Cyber ​​Monday chaos. If you have not done so yet, we describe our Black Friday marketing Digital Marketing Company Bath strategies to ensure you get ahead of the competition when it comes to entice your prospects. Seatbelt; it will be a busy weekend …

Black Friday and Cyber ​​Monday

Black Friday and Cyber ​​Monday brilliant marketing business opportunity you can not afford to lose. total spent on online sites for Black Friday 2016 is a massive £ 1.23 billion, up 12.2% on the previous year. During the weekend of Black Friday and Cyber ​​Monday, we spent a massive £ 6.45 billion (us included …) online. With those stats in mind, we suggest you go straight to the conference room (with a cup of tea, of course) for planning your Black Friday marketing strategy.

Research and Plans
It goes without saying that all good digital marketing campaign begins with a prior planning and research. In fact, you should think about Black Friday in early May. The sooner you plan, the more time you have to iron out any wrinkles and make sure your marketing strategy Black Friday, Cyber ​​Monday along with marketing, is water-tight. There are plenty of digital marketing tools available online to help with the preparation, so you do not have any reason. As one of the busiest, if not the busiest day in the retail calendar, thinking about Black Friday (and even Christmas) in the spring is the best time to do it, even though you may feel very season.

It should be noted that such a busy time for your business is not the time to make drastic changes, but clean up your customer data and website for a more friendly user experience. If you implement drastic changes and anything goes wrong, it can lead to loss of revenue.

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Tell Your Audience
You will not let you stumble upon a consumer marketing campaign you have to spend valuable time and money planning, you should not treat Black Friday and Cyber ​​Monday are the same. If you have never participated in Black Friday, or advertised deals Black Friday / Cyber ​​Monday you through digital marketing services, how will they know to visit your website?

There are a whole variety of digital marketing tips and tools to get your customers ready for Black Friday. For example, using social media to promote their products and advertisements, even going so far as to offer a free gift to those who follow the Black Friday Facebook contest you (everyone loves a freebie). You can also encourage customers to sign up for your newsletter, sharing product and post it on your shopping deals. Keep them aware of the deals of Black Friday and Cyber ​​Monday you, and they will come.

email Marketing
Meeting Black Friday

lead our previous good point to this one (it’s almost like we planned it …); focus on email marketing. If you have your prospect email, do not let them sit there and collect * digital * dust. In anticipation of Black Friday and Cyber ​​Monday, the digital marketing strategy involves planning email marketing to consumers; whether the customers are also loyal and they want it back. Your brand remains fresh in the minds of your target audience, and offering incentives for them to visit your website. Offering exclusive discounts to the customer’s email to get your product in front of the right people, at the right time.

As Black Friday and Cyber ​​Monday is a busy holiday, the willingness of your clients, most likely, receive a bunch of emails. Therefore, you need to test, test and do some more testing while you’re at it. Create a list of your favorite subject line and analyze that Digital Marketing Company in Bath has the best opening. You should connect to the most popular product page, so make sure all the links work and you create special landing pages for those sellers.

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